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New Product Management (Master - TM I)
| Please Note: | Next offer in summer term 2024. |
| Module: | New Product Management (Master - TM I) |
| Lecturer: | Prof. Dr. Tessa Flatten Res. Assoc. Vincent Verweyen Res. Assoc. Tristan Schumacher |
| Scope / Credits: | 4 SWS / 7,5 Credits |
| Language: | English |
| Date and place: | Tuesdays, 12p.m. - 4 p.m., Room SRG 3.031 |
| Beginning: | 16.04.2024 |
| Application: | An application is necessary to join this course. The application period starts on 01.03.2024 and ends on 07.04.2024. You can find the application form for the course here. Applications outside the form or period will not be considered. You will be informed of the final decision by 12.04.2024 at the latest. Please refrain from inquiring about your application status until this date. — Just for your information — The following documents are required for the application:
The selection of students follows the selection criteria for seminars and theses, which you can find here. |
Contents overview
This course uses an analytic model to integrate the stages of new product development. A process model for new product development is introduced, which consists of the phases identification, concept generation, concept evaluation, development as well as launch of new technology-driven products. Moreover with the lecture strategic questions regarding new product development are discussed and tools like e.g. product innovation charter and evaluation techniques are introduced.
A more detailed course outcline can be found here.
Disclaimer: All information and hints given are done so without responsibility or liability for correctness and functionality. Please consult the official module guide for further information.
Application
The course will be held in English and is limited in terms of the number of students in order to guarantee a good supervision in context of group work. The allocation of places takes place according to applications.
Documents
Course documents will be provided. Access data for this course will be given on the first event.
Application
The course will be held in English and is limited in terms of the number of participants to ensure good supervision in the context of group work. Places will be allocated on the basis of applications.